If you share a promo code offer an exclusive sale on Instagram, make sure the URL or promo code is exclusive for that platform. It will alow you to track sales and results more accurately.
Just like a contest incentive, exclusive promo codes or discounts on products that costumers can't get anywhere else are a good idea on Instagram. This will spur costumers to follow your Instagram posts.
Run ad Campaigns
Your business may find luck in following the adage, “You have to spend money to make money.” Now, anyone with an account can create Instagram ads. This is a great way to experiment with getting more exposure and sales on this social media platform. It’s estimated that $2 billion will be spent on Instagram ads by 2017.
Instagram ads have a unique aspect that makes them crucial to your social media strategy: They allow you to have a link that lets users go directly to an external page. Kim Garst of Social Boom suggests creating a specific landing page on your site that is created exclusively for Instagram campaigns. As with any paid search campaign, having highly targeted destination URLs and landing pages can make the difference between a sale and a lost conversion.
Instagram has posted a few case studies of brands that have seen high click-through rates, as well as a higher return on investment on this ad platform. And because advertisers who have a Facebook page can now create Instagram campaigns on the Facebook Ad Manager, creating ads is easier than ever.
These paid Instagram posts are also a good way to see what gets the most engagement and what users find to be the most interesting. For instance, if all your posts on jewelry get more clicks, likes, and comments than posts on dresses, you know that pushing more organic jewelry posts could help overall sales.
Note: Instagram ads don’t currently run on desktop.
What works best for any company’s Instagram strategy—and what will increase sales and engagement—is likely a mix of multiple tactics. Build a beautiful Instagram profile, run contests, interact with users to grow engagement, and experiment with ad campaigns. With a little effort, Instagram can become a viable source of sales for your organization.