Social media has revolutionized the way salespeople approach work. Platforms such as Facebook, Twitter, and LinkedIn allow salespeople to find the right audiences for their sales pitches by identifying new prospects, seeking out influencers, and learning more about what makes their target audience tick.
The downside to this wealth of information is that, well, there’s a wealth of information. This means that if you want to use social media effectively without getting completely overwhelmed, you need to know how to search for new prospects without sorting through reams of useless data.
That’s where advanced search options come in. They’ll help you refine your searches so you can effectively expand your network and enlarge your sales pipeline—without losing valuable time weeding through invaluable prospects. Here’s how to put Facebook, Twitter, and LinkedIn to work.
Facebook allows you to dial into a highly specific target audience by searching for multiple factors at once. It also enables you to search not only individuals, but also people, businesses, pages, and posts.
For example, if you wanted to search for individual people, you could search based on any combination of the following factors:
Or, if you wanted to learn more about the types of businesses that appeal to certain demographics, you could conduct a search with the following parameters:
Similarly, you could learn more about the interests of a target demographic by searching which pages they like with parameters such as:
You can even see the individual posts liked by people within a certain demographic, such as:
As if this goldmine of data wasn’t enough, you can cross-reference the results of your multi-factor searches using Audience Insights. Facebook searches can provide specific insights into your customers and potential customers.
Twitter’s search options allow you to quickly tap into a network of potential customers. With a few swipes of the keyboard, you can learn what people are saying about your company or products and your competitors and their products, as well as consumers’ responses to product launches, their geographic locations, and industry influencers.
Refine your advanced search by using any combination of the following search options:
Using Twitter search effectively can provide you with real-time audience insights and an immediate means of connecting with potential customers.
LinkedIn offers an advanced search and filtering system that allows users to identify influencers and even save them as leads, thus generating a high-quality lead list. But in order for these search tools to be most effective, you need to know how to use them to maximum advantage.
One of the best ways to successfully narrow your search on LinkedIn is to use Boolean search terms, which rely on the words AND, OR, and NOT, as well as quotation marks and parentheses, to more narrowly define what you’re looking for. Here’s how each of these functions in a search query:
As you can see, using Boolean search terms on LinkedIn allows you to efficiently target the exact types of prospects you want.
Social media provides marketers and salespeople with unprecedented insights into potential and current customers. Using these advanced search strategies on Facebook, LinkedIn, and Twitter will allow you to use these platforms even more effectively as part of your sales prospecting efforts.