We’ve come up with a few ways to think differently about the act of listening to (and learning from) sales call recordings below. Try them alone, or maybe with your sales coach or another coworker.
If you can tell a compelling story about your new product with each of these tactics, you stand a much better chance of launching something that positions your product’s rollout for long-term success.
Visualizations might seem a little forced the first time you try them, but they are an exercise in helping a customer service team think about customers as individual people, rather than a queue to get through.
A good assessment campaign offers real value to customers and prospects, of course, but they can also prove highly useful to the organization that creates them.
I imagine a lot of the people who joined me at Tractionforce -- a major cloud computing event that recently took place in Vancouver -- can understand the challenge of moving past “the way things have always been done” and transforming to the way they are now and how to create an outstanding customer experience along the way.
How do you balance between being more transparent and not losing time that you need to focus on the business itself, you ask? Read on – it’s not as hard as it might sound.
Human nature plays a big role in the creation and longevity of data silos. Take a moment to deepen your understanding of how data silos evolve and how you can more effectively transition the team away from them.
Marketers may occasionally wish they could harness some of the elements that make for a successful meme and use it for the work they do -- even though most Internet memes seem to get wildly popular by accident.
Prepping the sales team for a new product launch seems deceptively simple, at least at first.
Strategic thinker. Innovator. Family man. Trailblazer. Brampton Brick’s Vice President of Business Development and Marketing wears many hats. We talked to Elliot Bender about how he brings new ideas to life.