Strategic thinker. Innovator. Family man. Trailblazer. Brampton Brick’s Vice President of Business Development and Marketing wears many hats. We talked to Elliot Bender about how he brings new ideas to life.
Manufacturing building products is in my blood. A few years after our family business sold, I joined Brampton Brick to help develop new products and drive growth - that’s now over 7 years ago. I’m first and foremost a strategist. I like bringing together different elements – from product development and marketing to sales and technology – to deliver the best outcomes for the business and its customers.
I love to spearhead change. It can be challenging to get people on board initially, but it’s so rewarding when others start to act as evangelists for your plans. You know an idea is a success when you no longer have to remind people of the benefits, they just get it. When an initiative reaches that stage, I know I can move onto the next project. I’m a continuous improvement sort of person - I rarely take my foot off the accelerator!
We’re expanding the business by introducing new product offerings and regions. To scale up effectively, we need to offer a consistent and efficient sales and service experience across all geographies. With Salesforce, we can constantly refine and update our processes, and enrich the customer experience through digitalization. And we can do it quickly! Salesforce brings greater transparency to our business processes and performance, which means we can pinpoint the most beneficial improvements really easily.
It’s a great resource and has really helped to bring my vision to life. Attending Salesforce presentations and events exposes me to new and different ideas, and helps keep me fresh as a marketing professional – it’s been a great learning experience.