The biggest difference between evolving from startup to small business today is the ability to foresee a lot of things that might have taken entrepreneurs by surprise in the past.

The main thing to remember about outsourcing your marketing is that you, as the SMB, are still in control of your destiny. You provide the direction. Just arm yourself with the resources you need to make sure you’re headed in a direction of success.

Applying the scientific method to your marketing efforts can help provide data-driven, objective results.