Applying the scientific method to your marketing efforts can help provide data-driven, objective results. When you approach marketing as an experiment, you can make more accurate predictions about what could work, as well as learn why your efforts do work.

For those of us a little more removed from high school science fairs, the steps of the scientific method are as follows: First, ask a question. Then do background research and construct your hypothesis. Test your hypothesis with an experiment, then take the results and analyze them. From your analysis, draw conclusions and determine next steps.

The key to marketing success is to take what you’ve learned from analyzing your metrics and implement them in subsequent campaigns. Of course, the details to performing tests on your marketing are as important as the steps themselves: Your experiment must be controlled, and you should have measurable variables. In the infographic below, we outline how to apply the steps of the scientific method to your marketing campaigns, including a sample experiment that focuses on the call-to-action button on a landing page. Use these tips to improve your marketing efforts and get valuable, data-based answers for how to make your campaigns succeed.


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