Fortune 500s, startups, franchisees and Mom n Pops all have one thing in common; they have been realizing the benefits of CRM for years. If you’re new to CRM, no matter what size your company is, there has never been a better time to invest.
A recent Nucleus Research Report found that on average for every $1.00 you spend in CRM, you should get $8.71 in savings. So, why today?
1) COMPETITION IS FIERCE
More startups are entering the market every day, putting pressure on the CRM trailblazers to continue investing. Competitive prices, complementary services and large scale discounts are all part of the battle to secure customers for life.
2) CLOUD CRM DELIVERS MORE
Cloud CRM deployment is faster, has lower startup costs and returns an increasing investment overtime.
3) BUYERS ARE DIFFERENT
Before, CRM deployments were mostly run by IT. It was IT’s job to make the important decisions and do the heavy lifting. That’s since changed. Find out which two business departments are leading CRM projects now.
4) SOFTWARE IS GETTING SMARTER
Applications are becoming more simplified and streamlined. They focus on productivity and results, rather than reports and record keeping. With increased app automation, manager and employee time is free for meaningful conversations and coaching rather than pipeline and status reports.
So take advantage of the competition in the marketplace and invest in CRM today.