Salesforce Canada

If you want to sum up the way Canadian marketers are facing their collective opportunities and challenges in 2015 as a one-word status update or a hashtag, you could go with: #Invested. That doesn’t just refer to the dollars Canadian organizations are putting into marketing products and services

We all want the moon on a dime, but when it comes to online marketing, things can get expensive fast. What’s a cash-strapped business to do? In the online marketing world, you get what you pay for. Thankfully, there are smart ways to cut spending, stretch each dollar, and improve returns, all

Ten Useful Activities That Take Less Than 20 Minutes a Day Done right, LinkedIn can be a boon for your prospecting efforts. But it’s best to avoid the feast or famine mentality: diving in and investing six hours a day for a week straight—polishing your profile, asking for recommendations, and

Developing customer profiles, sometimes referred to as customer personae, is a hot topic.

Everyone loves mobile. For years now, mobile has been the up-and-comer for on-the-go reading and searching. While all types of devices are used to access the web, 47 to 60 percent of email is read on a mobile device. It's more important than ever for brands to figure out how to make their emails as

Wouldn’t it be great if Canadian SMBs had some kind of search engine that told them what technology products and services they should purchase to help them grow? The Digital Adoption Compass, which was launched a few weeks ago by the Information and Communications Technology Council (ICTC), is a

Sales, marketing, and customer service professionals love referring to CRM as a technology solution—and with good reason. Average improvements among Sales force customers reflect favourable returns: a 36 percent increase in sales productivity, a 25 percent increase in sales pipeline, a 26 percent

Having a mentor is great -- as long as you have the time to find them, meet them and listen to what they have to say. For a lot of small business owners, that may sound like more time than they have to give. This is where social media can help. Salesforce has published Winning At Work: Success

A constant flow of coffee may be just the jolt necessary to meet a deadline, but that’s not the only elixir to increase productivity at work. Prioritizing, taking breaks, dodging distractions, and getting a handle on that constant flow of emails are just a few key ways to increase productivity. But

The Current State of Canadian Small Business. Small business in Canada looks very different compared to the corner store or independent restaurant that may come to mind. As the tech boom stretches its far-reaching tentacles across the world, there’s no set formula for small business anymore. Sure,