You’ve diligently developed the right keywords. You’ve invested time in researching and writing content for a landing page, blog or eBook to align with those keywords. You publish it and, before long, it ranks at the top of search engine results!
Still, you’re disappointed. Even angry. You feel
Startups may need time to grow from seed funding to fully profitable, but they can’t afford to waste any time on the journey from “Who?” to “Oh, I’ve heard of them.”
There’s usually no getting around starting off as a “Who?” in most of your potential customers’ minds. Startups, by their very
With many of us spending more time on our smartphones than ever before, there’s no shortage of business cases a company could make for developing its own mobile app. Strangely enough, though, customer service is often not one of them.
It’s not that companies are creating apps without thinking
Lots of companies spend their time responding to lucrative requests for proposals (RFPs), but Kathryn Bennett suggests they could win more of them by asking themselves a few questions first.
The director of RFP Excellence at Canadian-founded Loopio — which provides software to assist with proposal
You could lose money if someone were to steal your products rather than purchase them. Having someone make off with your office supplies would be irritating, but you could probably replace them. Having someone make off with your data, however, could put you out of business entirely.
Keeping up
“Where did the morning go?” you might ask just before lunch, when it seems like you’ve done nothing but answer email messages.
“Is it that time already?” you think to yourself as another meeting is about to start, leaving you with no time to finish whatever task you had just started.
“I guess
You might have already recognized some of the reasons to have a frequently-asked questions (FAQ) page on your website, but this is probably the biggest one:
The most frequently-asked questions often go unasked.
When customers arrive on your site — whether through a link on social media or from the
It almost sounds like a riddle: When people have to work together, the first thing they need to do is figure out what works.
Whether employees are sitting next to each other or dialling in from home, in other words, nothing will get accomplished unless everyone is crystal clear on the
It almost sounds like a riddle: When people have to work together, the first thing they need to do is figure out what works.
Whether employees are sitting next to each other or dialling in from home, in other words, nothing will get accomplished unless everyone is crystal clear on the
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