Salesforce Canada

A sticky customer is the kind you probably had in your head when you first thought of starting a small or medium-sized business. From the moment you sell them your product or service, they get it. They understand why it’s important and why they should appreciate it, or maybe even love it. They

Another e-mail sent off! Another voicemail left. Another bill paid. We all have our own idea of what it means to be productive. It’s usually the tasks that we can complete quickly, easily and in large volumes. Even if you don’t keep an actual to-do list, you might make a mental check mark as you

Drip water into a glass long enough and you’ll see it change from empty to full. It may take a while, but it’s pretty easy to assess your progress along the way. CMOs may occasionally wish it were the same for drip campaigns, which theoretically should lead to a CRM full of leads for the sales

There are few certainties in sales, but the more reps can feel confident about what’s ahead of them, the better. At one time, for example, sales reps might have been assigned territories or accounts with very little to go on. If there were customer records, they were either paper-based or stored

When a customer buys something, most businesses provide them with a receipt, a bag if they need one, and some kind of “thank you” to close out the transaction. The truly successful companies also throw in a little dopamine. As a natural chemical found in the human body, dopamine acts as a sort of

There’s usually no way of predicting what your next employee will look like, how old they are — or where they might be waiting, hoping to secure an interview with you. We all know the traditional routes to take when a search for talent begins. You can draft a job description and post it on an

Hiring the right person for a role is crucial for any business. Learn what to consider before making an offer.

After you’ve been running a business for a while you may reach that wonderful moment when you feel like you’re in a groove. Then, sometimes with little warning, the groove turns into a rut. Let’s say you’ve established a number of consistent processes that help you generate demand for your

“Those who lead tend to read.” Keep that phrase in your head and treat it as a mantra of sorts. It’s useful whether you’re a VP of sales, a marketer or anyone else helping coach or guide others in a business. Yes, you learn a lot by doing, but reading great books provides insight you might never

In the early days of running a small or medium-sized business, your initial customers might be friends, acquaintances or even family members. Next will come the strangers — though hopefully they won’t remain strangers for long. The most successful SMBs learn to really know their customers, whether