Salesforce Canada

Zero-party data empowers consumer goods brands that want to be more intentional about how they develop customer relationships.

By leveraging AI, small businesses can run and optimize ad campaigns with ease, and use what the technology learns to continuously improve their approach.

Investing in data literacy can help you build a stronger brand, score higher on metrics like deal closes and boost customer satisfaction.

Although areas for reskilling and upskilling are always in flux, transformative technologies can empower SMBs to scale marketing efforts and deliver success.

No matter how digital-first customers engage with brands, they are quick to realize which ones will offer them empathy throughout their experience.

If your sales team hasn’t embraced AI yet, these are a handful of areas where it can prove game-changing.

If you’re a Canadian small or medium-sized business that wants to take advantage of marketing automation, here are some tactics you can apply right away

A strong data governance strategy will make your SMB more transparent, more collaborative and more intentional in how it makes use of its most strategic asset.

Regardless of where you use automation, your employees need to understand its benefits, including lower costs, efficient growth, and improved CX.

Successful brands recognize the DTC model as an opportunity to deepen customer relationships by enhancing experiences at every state of the customer journey.