One team pitches editors and reporters. The other posts directly to accounts. One tries to encourage third parties to tell their story. The other tells stories through text, images and videos and reshares the best of what’s created by third parties. These make public relations (PR) and social
Sometimes, when kids ask “Why” a few too many times, frustrated parents might find themselves hauling out the age-old response, “Because I said so!” Children are rarely satisfied with this kind of answer — just like customers who hear a phrase like, “That’s just our company policy.” Customers may
Before you walk through the door, check behind you to see if you should be holding it open for the next person. When you haven’t received a response to your email message, your followup should begin with a gentle “just following up.” If you need to reach out to a brand new customer or prospect,
Anyone who’s been to Dreamforce before has experienced the awe-inspiring sight of Trailblazers who not only fill up the Moscone Center, but entire blocks of San Francisco’s streets, still wearing their badges and chatting about what they’ve learned. For a first-time Dreamforce attendee, though,
Learn how CMOs can develop a personal brand and become established thought leaders.
Advances in technology are often met with skepticism and a “we don’t need that” mentality. Consider this quote from the article “Technology Outpaces Needs” by The New York Times in 1985: “As a general means of information exchange, the concepts are technologically intriguing. But they are
