Salesforce Canada

It may take time for the team to get fully comfortable with AI features in their CRM. When they begin to see the results, however, they’ll not only become comfortable — they’ll wonder why they didn’t welcome the technology even sooner.

The best old sales tips are very much the same. When you hear them, and especially once they start working, you’ll find yourself eager to pass them on — establishing yourself as the newest expert in old school sales techniques.

When the annual Pride Parade hits the streets of Toronto on June 23, anyone attending is going to see a wide variety of floats, colourful outfits, people of diverse backgrounds — and more than 500 Salesforce employees who were encouraged to join the community through one of our Employee Resource Groups (ERG).

Knowing how to write a sales plan may be a daunting task at first, but once each area is outlined, it becomes easier to complete. Start at the beginning and work your way down the list so each section can snowball and your sales plan can come together organically.

Salesforce Connections is not just about driving engagement with customers, but staying engaged with your professional community long after you get back to the office.

Explore some of the most significant stats in the State Of The Connected Customer Report, and how you can start using them to reach “extraordinary” in your business today:

What is real-time feedback? It's the ability to get feedback right at the point of purchase, on premise, or during an event.

An ongoing need for good advice and guidance. These were some of the standout themes that emerged from a new research report from Salesforce that captures the opportunities, challenges and strategies of Canadian businesses across the country.

Content marketing and social media are like the chocolate and peanut butter of a modern CMO strategy — two great things that can be even greater together.

To effectively manage an omnichannel approach, retailers must integrate the user experience across digital, physical, social media, mobile, phone, instant messaging, and more. This provides customers with a seamless user experience at each brand touchpoint.