Salesforce Canada

Learn about some of the common parts of an effective content strategy, as well as tips on how to craft it for your business.

Developer Jim Buchan works to enlighten others so everyone can work towards a brighter future.

So how can you move from selling solutions to feelings? One of the easiest ways is to look for the deep-rooted feelings and beliefs that underpin your own organization and lead with those in your customer interactions.

Catherine Laporte, Vice President of Marketing and eCommerce at DAVIDsTEA, reveals how one-to-one customer experiences are key to building a brand.

President and General Manager at Innovator Industrial, Don Cooper is blazing a trail in digitalization not just across the business he founded but also across the heavy industry sector that it serves.

A recent survey found that 59% of people block unwanted phone calls or texts, 75% say they receive too many emails from brands, and 69% say this behaviour has caused them to unfollow brands on social channels. So how can modern sellers like your break through?

There’s nothing like a website redesign to bring out the inner art director in almost everyone in an organization.

Meet Jonathan Moody: co-founder of one of the fastest-growing companies in Ottawa, keen sailor, and Salesforce Trailblazer

A persona is a reliable and realistic representation of your key audience segment that’s based on research. Many businesses will have multiple personas based on different customer segments.

A product demo briefing is just the starting point in any sales training, of course, and in a well-run firm this won’t be the moment reps will hear about the product for the first time.