Salesforce Canada

How do venture capitalists decide which projects are funded? This article shares the basics of why some start-ups get the green light—and many don't.

Invest in your own training programs to turn unhappy customers into customers making rave reviews, giving you both marketing fodder and higher employee satisfaction.

Connect with people in your industry and identify potential new prospects through Twitter chats.

Learn about the challenges facing Canadian banks and how they are responding.

Use these tips to excel at hiring sales talent and position yourself as a brand that the best performers want to work for.

The journey to AI in customer service should be thought through now so that SMBs get the most out of what the technology has to offer and ensure it brings value to its customers right away.

Words carry weight. Choose the right words for your pitch to make sales that have customers feeling great about their purchase.

There are many ways to secure funding. Use these tips to help jump start your business and live your dream.

With AI, marketing will become less campaign-focused and more about behaving as though you’re working alongside customers every day and helping as needed.

Every sales team is different and requires its own set of metrics. This article will help your team decide how to analyze and measure your success.