author name
Joe Pulizzi
My Background
Joe Pulizzi is founder of Content Marketing Institute (Inc 500), a Cleveland-based education and training organization for content marketing, which hosts the annual Content Marketing World event. He has written four books, including the most recent, Content Inc. (McGraw-Hill, 2015). You can read his blog here.
![](https://www.salesforce.com/ca/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
Content marketing is a tricky subject, but Joe Pulizzi, one of the leaders in the industry, helps break it down in his article for Blogtober.