Salesforce Canada

Social media has become customer service: It allows companies to respond in real-time and make a real, meaningful impact on customers’ lives. In this Marketing Cloudcast, Luke Ball discusses what that means for companies, which ones are doing it well (and how), and what the trends are.

In this episode of the Marketing Cloudcast, Brian Solis shares his experiences with and outlook for influencer marketing.

It’s important to put the time and energy into your Twitter customer service, especially since companies that use the site as a social care channel can see a 19 per cent increase in customer satisfaction.

We compiled advice from top salespeople on how to improve your sales.

Salesforce is honored and humbled to once again be named one of Fortune's 100 Best Companies to Work For among so many other inspiring companies. We are incredibly proud to be on the list for the 9th year in a row. What makes this accomplishment especially remarkable is the fact that we've been

Learn more about sales forecasting, including how to review and edit your forecast.

Webinars allow salespeople to marry the accessibility of the internet with the more personal side of phone calls and in-person meetings. Tailor your webinar to specific niches based on where leads are in your sales funnel, what their immediate need is, or what they want to learn.

Cold calls can be intimidating. With solid prep work, however, a cold call can turn into a warm lead.

Without the help of talented sales professionals to interact with prospects throughout the sales funnel, even the most technologically advanced companies would find themselves floundering.

Once your business plan is in place and you’re ready to reach out to investors, the infographic below breaks down different funding methods that can help you get your business idea off the ground.