Salesforce Canada

Hey Whipple, Squeeze This! is required reading for some marketing students. Read on to learn how a few of its principles can be applied to sales, too.

A pie chart will not close many deals. Bar graphs may elicit a yawn from customers and prospects. Handfuls of stats sprinkled through a pitch deck may simply look tacked-on. This is not the way you tell a compelling story with data.

Marketing experts tout the merits of “channel orchestration” - an approach to marketing that focuses not on delivering standalone campaigns but instead on optimizing a set of related cross-channel interactions, that when added together make up an individualized customer experience."

Now before anyone gets offended, no one is saying the way Canadian small and medium-sized businesses do email marketing today is “dumb.” It’s just that the strategy, execution and results involved in what experts describe as intelligent email can help separate industry leaders from the laggards.

Many SMBs may not need to be convinced about the “why” of mobile marketing, but get caught up with difficulties around the “how” instead. That’s where it may make sense to take a second look at all those mobile game developers.

For small and medium-sized businesses, determining customer service success is even more straightforward: when customers are truly dissatisfied, they simply don’t come back.

Meetings of any kind should largely be about providing direction, making decisions and ensuring everyone understands what’s most important. They are a filtering process. And that’s never more important when marketing and sales teams sit down together at the same time.

Help your content stand out. Use these three literary devices to improve your writing and guide readers through your content.

Even before you dim the lights or stand in front of the screen, you may notice your customer or prospect’s body language start to change once it’s time to walk through a slide presentation. Some people settle back in their chairs. Others may start casting furtive glances at their smartphones.

Ideally, the concept of innovation should offer SMBs the same thing it does to large organizations: new ways of working, serving customers and ultimately growing the business.