Email Marketing

By Kathryn Casna The term “open rate” may seem self-explanatory, but understanding this metric is critical to the success of your email marketing efforts. And while calculating your open rate may be simple, improving your score isn’t because a lot of factors affect your numbers. And then there’s

Top customer service teams respond to emails quickly. How can email response templates help service teams work more efficiently?

No one signed up because they wanted to be a lead in your marketing database. This may be hard to accept at first. After all, if someone handed over their email address they obviously knew they would eventually be contacted by the company, right? They must have understood they would start getting

Your email list is the foundation of your customer communication strategy. Learn how to build your list and create your email marketing strategy.

Write what you know. Write how you talk. Show, don’t tell. All these rules of thumb about good writing are true (even if they’re a bit overused) but most of us were probably first taught them when we were writing essays or short stories in school. By the time you started writing email messages —