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5 Keys to Creating an Instagram Ad that Actually Works

5 Keys to Creating an Instagram Ad that Actually Works

If an ordinary picture is worth a thousand words, as the saying goes, imagine what a picture could be worth on Instagram -- especially a picture that receives a lot of likes or click-throughs back to a website page to purchase your products and services. While many small and medium-sized businesses

Make Your Drip Email Campaign Work Harder For You

Make Your Drip Email Campaign Work Harder For You

Don’t be surprised if many customers get gun-shy when they’re overwhelmed with content. In the same way that you wouldn’t take so long in a sales meeting that a prospect would chase you out the door, the better way to nurture demand is over a longer period of time with a more thought-out approach.

What Will Make Or Break Your Video Marketing Efforts

What Will Make Or Break Your Video Marketing Efforts

Creating videos for B2B customers doesn’t have to have Hollywood-style production values (not that this could be within budget for most Canadian small and medium-sized businesses anyway). Just keep in mind the following before you hit “record” – and especially as you prepare to hit “play.”

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