Marketing Cloud

A few years ago, it would have been difficult to predict what a strong impact marketing automation would have across organizations of almost every size. The one thing most of us can be sure about is that its growth will only continue over the next 12 months.

For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to “content marketing” may already seem hard enough, but don’t let Jessie Coan’s concept of a content scientist intimidate you.

There are few sure bets in marketing. An email campaign may fall flat if few customers open the message. Traffic to a web property may not grow as expected. That’s why, for modern marketers, predictive intelligence may be as close to forecasting the future as they’ve ever gotten before.