There’s a reason marketers don’t wrap up blog posts, case studies or even eBooks with the words “THE END.”
It’s because, if the marketing team has done its job right, the real story is only beginning as the audience finishes with the content.
Brands know they need to attract customers and...
If you work in the industrial sector and worry that fostering greater sustainability is an insurmountable challenge, you should listen to Jason Olbekson.
As Salesforce’s Industry Advisor Director for Oil and Gas, Jason is seeing first-hand how companies are responding to the call to cut greenhouse...
Some marketing skills are as timeless as they are transferable — which is one of the reasons it’s such a great area in which to pursue a career.
If you develop the ability to research, analyze and understand customers’ most important needs, you’ll continue to thrive as a marketer no matter how the...
This is a debate about the rationale for making a major change within a sector whose performance is critical to the Canadian economy.
Unlike most debates, though, whether one side of the debate proves more persuasive than the other isn’t what’s important.
What’s important is that the change — in...
There’s an art and a science to creating a solid landing page. You want it to look good, sure, but it also needs to drive a desired action.
This is where user experience comes into the fold.
User experience, often stylized as UX, centers around how a person interacts with your website or product....
The opportunities for Canadian manufacturers to begin “greening” their operations are everywhere — from the amount of electricity their equipment uses to the waste that often accompanies the production of goods. What’s sometimes challenging is knowing exactly how their journey should begin.
One of the great ironies of user experience (UX) design is that the more successfully it’s done, the more the world tends to take it for granted.
By now, for example, most of us get to a web site and know where to look when we want to dig deeper. There’s usually a menu running across the desktop...
Efficiency is critical to make the best use of your resources. Productivity is paramount to fulfilling orders on time. But there’s a third attribute that tends to define the most successful manufacturers — one that may be less obvious to the public at large: transparency.
When many manufacturers...
Even the best-managed companies have had to contend with challenges over the past two years that have put their leaders, their employees and even their customers to the test.
What we’ve seen over this time is a powerful synthesis of values, purpose and strategy that has reshaped the way successful...