Marketing

Successful marketing will always mean trying to innovate, work creatively and in ways that put you on the same page as your customers. Just find the right balance between connecting authentically and mere pandering. To thine own brand be true!

Salesforce Connections is not just about driving engagement with customers, but staying engaged with your professional community long after you get back to the office.

Content marketing and social media are like the chocolate and peanut butter of a modern CMO strategy — two great things that can be even greater together.

If you’re new to social listening, talk with your team about some of the following guidelines and how you can tailor them to the processes and procedures you’ll put in place for your company:

A digital marketing strategy is one of those terms that most marketers have heard of, but seldom have seen it planned and implemented well. If you’re still trying to search Google for “what is digital marketing strategy,” the following should help.

This is more than research — it’s a way to see a community of peers who are striving for the same goals, and how they’re successfully figuring out the best ways to reach them.

Brainstorm all the ways social media could have an impact on the areas that matter most to your business. We’re happy to get the ball rolling:

Learn how company intranets benefit businesses and get ideas for integrating them into your standard workflow.

Lead generation is the art of finding and nurturing members of your target audience until they become loyal customers. That’s slightly oversimplified, of course: There are reams of studies and data supporting different…

Beyond making sure you don’t simply forget about your personas, however, there are some other dos and don’ts that will help maximize the value they can bring to marketing in the Age of the Customer.