Marketing

Customers must be at the forefront of every marketing initiative, meeting, and to-do list. We’re truly living in the age of the digital marketer, as we now have the data and technology to make every interaction personal — and every journey unique.

Video helps businesses connect with their audience on a different, more human level. Here are seven simple ways to add video to your marketing campaign.

Brands are continually looking for new ways to communicate and connect with target audiences. At the same time, they need to outflank competitors that are pursuing the same consumers.

              If your Marketing team is traveling down a road at 100 miles per hour toward a brilliant campaign, and your Sales team is going down a path in the opposite direction, stopping regularly to scout for potential customers, which team will find

Metrics are a big element of marketing. But while numbers and trends are insightful, it’s what we do with that information that truly matters. In this year’s State of Marketing report, Salesforce surveyed more than 5,000 marketers across the globe to glean insight on top priorities for 2015 across

Photo by Elvert Barnes Although lots of sports analysts and commentators are making big predictions about what will happen when the New England Patriots face the Seattle Seahawks at Super Bowl 2015 this Sunday, there’s only one sure winner: the companies who capitalize on the sales and marketing

If you want to sum up the way Canadian marketers are facing their collective opportunities and challenges in 2015 as a one-word status update or a hashtag, you could go with: #Invested. That doesn’t just refer to the dollars Canadian organizations are putting into marketing products and services

We all want the moon on a dime, but when it comes to online marketing, things can get expensive fast. What’s a cash-strapped business to do? In the online marketing world, you get what you pay for. Thankfully, there are smart ways to cut spending, stretch each dollar, and improve returns, all

When I’m home, I like getting the mail. It’s a way for me to get up from what I’m doing, stretch my legs, and take a break. Like many, I flip through the magazines, mailers addressed to “Dear Occupant,” bills, and checks as I walk back to my desk. Do you know how many of those I recycle? 99% of

Data from a Forrester Research Inc. study on mobile behavioral data found that while users are accessing more apps on their smartphones, tablets keep users engaged in their device for longer periods of time—and that’s a very important difference. Content marketers have understood for quite