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With the PGA championship in full "swing" this week, golf is certainly on the mind of a large part of the country. With today's short attention spans golf should have an uphill battle to hold our attention, but the sport is still keeping audiences riveted year after year. Golf is a

Old habits die hard. This old adage is exceptionally true of ingrained behaviors like sales tactics. For years, the sales game remained relatively stagnant, but in the past few years, technology has dramatically changed consumers and is facilitating a major paradigm shift in sales tactics and

When it comes to delivering worthwhile content, it’s important to ‘be where your audience is’ and give them something highly useful. In other words, if your audience is mobile–as we’re seeing–you too must be mobile. If they expect or prefer certain formats, you should use these formats, and so

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