Startups

The concept of an elevator pitch is so common in the startup community it’s easy to forget (or overlook) the unlikely premise it’s based upon. As many founders already know, an elevator pitch is a summary of your startup’s value proposition and mission that’s compelling, convincing and short.

If you’re an entrepreneur thinking about partnering with an organization like Salesforce Ventures, here are three benefits to keep in mind to make sure you get the most from the potential partnership opportunity:

There are different ways to educate customers about a new product. Learn how to craft your message and effectively connect with the customer.

It’s a great time to be a startup in Canada, and one of the best ways to ensure your success is by joining a startup incubator or accelerator program. Let’s take a deep dive into what these programs are all about, and how to find the right one for your startup.

The life of an entrepreneur is hectic, all-consuming and, for many entrepreneurs, exciting. Even with this career and lifestyle choice, however, there needs to be a balance. To achieve it, discipline, efficiency, and drive are necessary. This article will share advice from successful entrepreneurs as well as tools that will make the balancing act a little easier.

Encounters between startups and venture capital firms mark a critical point in any young company’s growth.

Case studies help get prospects to make what may otherwise seem like a leap of faith in signing a deal with a relatively unknown entity.

In the startup world, there may be no better way of proving you’ve paid your dues than by failing – and wearing that failure as proudly on your sleeve as possible.

Startups need sales enablement as much as any organization, and perhaps even more than most, because they are often still unknown to their market and may be competing against huge, established entrants.

If you’re a startup making the trek to one of your industry’s most popular gatherings, do some strategizing up front to ensure you’ll get the best value possible.