Case studies and testimonials are not just good marketing assets. They can also be used as lower-funnel sales enablement tools to entice prospective customers.
Companies are rethinking employee engagement, especially since introverted and extroverted remote employees have different needs. This article explains more.
Find out why qualitative and quantitative data are both valuable resources that make a marketing team’s efforts make a more positive customer experience.
The pandemic made it feel like remote workforces emerged overnight, but HR will be on the frontlines of ensuring they function well on a long-term basis