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When the printer breaks or the company website goes down, it’s time to get help from the IT department. Too often, however, the appreciation for the IT team stops there. Many company leaders have little or no idea what their IT department does, or, more importantly, what their information

You may not need a degree in psychology to have a career in sales, but you have to know how to read people -- and how to adjust your approach accordingly.

Under the list of “Nice Problems To Have,” this one has to be near the top: a product that’s so popular you’re running out of potential new customers. If we’re honest, a lot of what sales teams are forced to bring to market have their flaws, or at least some tradeoffs that make growing a base of

If you've just started at a new company and you're working in an entry-level or associate role, leadership positions may feel beyond your reach. But it doesn't matter what your personality type is or how much experience you have. With time and effort, you can become a leader. What does it mean to

The best case studies are truly the gifts that keep on giving -- but only when you know when to give them to your customers. Beyond the fact that every case study reflects a successful sale, it also provides a detailed look into the kind of customer experience you offer. This includes some

Day one had a strong focus on artificial intelligence (AI) and technology.

One team pitches editors and reporters. The other posts directly to accounts. One tries to encourage third parties to tell their story. The other tells stories through text, images and videos and reshares the best of what’s created by third parties. These make public relations (PR) and social

“Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.” — Don Draper, an advertising executive on

Sometimes, when kids ask “Why” a few too many times, frustrated parents might find themselves hauling out the age-old response, “Because I said so!” Children are rarely satisfied with this kind of answer — just like customers who hear a phrase like, “That’s just our company policy.” Customers may

When Canadians take a moment of silence at 11:00 a.m. each Remembrance Day, what comes to mind are the people — people who lost their lives, people who continue to serve our country, and people who deserve the most meaningful expressions of gratitude and support. At Salesforce Canada, a good