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The best case studies are truly the gifts that keep on giving -- but only when you know when to give them to your customers. Beyond the fact that every case study reflects a successful sale, it also provides a detailed look into the kind of customer experience you offer. This includes some

Day one had a strong focus on artificial intelligence (AI) and technology.

One team pitches editors and reporters. The other posts directly to accounts. One tries to encourage third parties to tell their story. The other tells stories through text, images and videos and reshares the best of what’s created by third parties. These make public relations (PR) and social

“Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.” — Don Draper, an advertising executive on

Sometimes, when kids ask “Why” a few too many times, frustrated parents might find themselves hauling out the age-old response, “Because I said so!” Children are rarely satisfied with this kind of answer — just like customers who hear a phrase like, “That’s just our company policy.” Customers may

When Canadians take a moment of silence at 11:00 a.m. each Remembrance Day, what comes to mind are the people — people who lost their lives, people who continue to serve our country, and people who deserve the most meaningful expressions of gratitude and support. At Salesforce Canada, a good

Before you walk through the door, check behind you to see if you should be holding it open for the next person. When you haven’t received a response to your email message, your followup should begin with a gentle “just following up.” If you need to reach out to a brand new customer or prospect,

Dreamforce is based on the idea of creating an environment where everyone who’s part of our larger Ohana community can feel they belong. Although it’s well known for its large crowds, hands-on workshops and seemingly endless networking opportunities, your Dreamforce agenda should include plenty of

Anyone who’s been to Dreamforce before has experienced the awe-inspiring sight of Trailblazers who not only fill up the Moscone Center, but entire blocks of San Francisco’s streets, still wearing their badges and chatting about what they’ve learned. For a first-time Dreamforce attendee, though,

Learn how CMOs can develop a personal brand and become established thought leaders.