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Follow these steps and you'll learn more about who your customers are, they’ll be developing a completely different impression about who you are as a company, too.

B2B sales will continue to change based on advancements in technology, the rise of new channels and of course the evolution of customer buying habits. Some of those changes may be impossible to foresee today, but here are a few things you can count on to be part of B2B selling in the future.

Here are a few ways you can minimize the risks but maximize the rewards of business technology, while prioritizing like a pro:

Keep the conversation going, whether it’s on social media, internally or across other channels. And don’t just talk -- listen and be prepared to act in ways that show you’re ready to help change women’s lives for the better.

Think about making Equal Pay Day the moment you show your counterparts in larger organizations that small businesses not only care, but are prepared to act -- and that their actions can go a long way towards making a tangible difference for women across Canada.

Great managers ensure customer service agents are able to take the time to be strategic while also keeping an eye on the tasks that need to be done in real time. This kind of dialogue may not seem as vital as getting through a queue or tickets, but it’s the opposite of “busyness.”

Managers have good reason to keep their reps busy, but that “busyness” should not come at the expense of actual results.

With these customer service tools, your team will be ready for anything -- and they’ll be able to accomplish everything your customers expect, and more.

The reality is this: you can hire all the “gurus” and “ninjas” you want, but what’s really important for a startup is having people whose job titles reflect the value they’re bringing to the customer experience.

As you survey your addressable market and develop your sales strategy, use the following principles to guide your way in securing those first, big customers: