Successful brands recognize the DTC model as an opportunity to deepen customer relationships by enhancing experiences at every state of the customer journey.
Changes in customer expectations following the outbreak of COVID-19 and economic pressures like high inflation call for a new kind of marketing innovation.
Does your team have a sales playbook? It can be an essential, living document, helping reps educate customers and make the business case for a purchase.
Cutting out the “middle person” means D2C companies can not only have a closer connection to their end customers, but potentially increase their profit margin.
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