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On any given day in a company, there might be one team installing a new piece of technology, another planning a corporate event, and still another organizing a training session for new employees.

While text messaging can represent a highly intimate, one-on-one way to connect with your target audience, it also poses some risk.

As you look at your talent needs in 2018, consider lining up some of the following questions as part of your job interview routine. It may get you closer to identifying outstanding potential team members than you ever thought possible.

Consider some of the following tactics as a way to boost the return on investment (ROI) for your blogging efforts.

Customers will come to see chatbots for what they really are -- a time-saving tool built to give them more control over the customer service process.

E-commerce brings convenience because it means people don’t have to visit a physical store location to find and buy what they’re looking for.

Sales team meetings should be where everyone learns something new, input is gathered and decisions are made. If your agenda covers those areas, you’re on the right track.

If your personal 2018 sales kickoff leads to bigger or better results by the end of this year, don’t keep it a secret. Talk about it with your peers and even your managers.

Winning with today’s customer is a multi-faceted effort, and it takes a commitment to customer centricity from all departments to succeed.

Building and maintaining valuable, authentic relationships with customers isn’t easy, but the effort must be made to outpace competition and win loyalty.