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When B2B marketers get more strategic and tactical about how they engage with customers and prospects amid the many holidays taking place over the next few months, they’re better able to enjoy some downtime of their own.

Whether you’re a large company or a small and medium-sized business (SMB), sales territory mapping should be on the to-do list long before reps start conducting outreach.

With a robust marketing automation solution, you can easily automate aspects of your marketing process, freeing you up to nurture leads and grow your business.

Much like lead generation, the earlier and more often AI is introduced into the sales closing process the more likely it will prove effective for reps and their employers.

Given how much time sales often spend prospecting — particularly on prospects that aren’t worth the effort — it makes sense to start with AI in lead generation first.

Even if you’re a small or medium-sized business without a dedicated customer marketing team, you can still create content that matches that of a much larger organization.

What is a digital nomad? Learn why people are choosing this lifestyle and how it benefits employees and employers.

On social media, your customers may already be telling you what type of information they want. It’s up to your team to figure out how to translate it into content they will read.

Be among the first to demonstrate how AI can provide a more effortless, more satisfying customer experience — one that turns more of your customers into true promoters to the rest of your target market.

NPS, like customer satisfaction (CSAT) and customer effort score (CES) can be incredibly helpful in making sure you’re developing a strong brand that wins repeat sales.