Recent Stories

Given how much time sales often spend prospecting — particularly on prospects that aren’t worth the effort — it makes sense to start with AI in lead generation first.

Even if you’re a small or medium-sized business without a dedicated customer marketing team, you can still create content that matches that of a much larger organization.

What is a digital nomad? Learn why people are choosing this lifestyle and how it benefits employees and employers.

On social media, your customers may already be telling you what type of information they want. It’s up to your team to figure out how to translate it into content they will read.

Be among the first to demonstrate how AI can provide a more effortless, more satisfying customer experience — one that turns more of your customers into true promoters to the rest of your target market.

NPS, like customer satisfaction (CSAT) and customer effort score (CES) can be incredibly helpful in making sure you’re developing a strong brand that wins repeat sales.

Artificial intelligence, or AI, is technology that learns, reasons, and self-corrects, and it’s being used by businesses to improve the customer journey.

Facebook Analytics allows marketers to see people’s interactions with their company, which teaches them ways to optimize the customer journey.

Explore how AI could improve the scores across each of these metrics by looking at some of the ways the technology could contribute to the service experience.

When you have your “happy ears” on, for example, sales teams will be filtering out all the potential reasons why a customer or prospect will pass on a product or service.