When Amazon Web Services (AWS) was launched in 2006, “We were truly a small technology startup within a large multinational company,” said Ariel Kelman, Vice President for Worldwide Marketing. Rather than build its own custom CRM software, AWS went with Salesforce from the start because, Kelman said, “It’s not just a CRM system. It’s a platform that we can use to build all the functionality that we need.”

Since then, Salesforce has provided AWS with the flexibility and agility necessary to sustain rapid customer growth. Said Kelman, “Having the right tools and systems that can move as fast as you want to move is absolutely critical.”