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“Salesforce gives us the horsepower we need to grow our business.”
Rethinking investment for the digital age with user-friendly apps and low-cost services
As the fastest growing online investment manager, Wealthsimple needs to be able to develop and deliver apps easily, and integrate them with the legacy banking systems used by brokers and traders. From day one, the company decided to build its customer-facing web and mobile apps on Heroku, part of Salesforce Platform. As Karney Li, Head of Engineering and Financial Operations, revealed: “Heroku is the ideal solution for any startup needing to build something quickly. The solution’s scalability and ease of deployment has helped us get where we are today.”
By leveraging a cloud-based solution on a subscription model, Wealthsimple can focus on innovation instead of maintaining and updating software. “Cloud really levels the playing field,” added Katchen. “Traditional IT systems can limit a company’s ability to scale in today’s very fast-paced finance industry. Salesforce gives us the horsepower we need to grow our business.”