The company also introduced the Boggi Academy, an intensive program that trains employees on how to deliver a world-class customer-first experience.
This enabled the next stage in its vision: to bridge the physical and digital worlds with omni-channel services like click and collect, reserve in stores, and more.
The result? Almost 12% of Boggi’s digital sales are made via apps in the store. Productivity among associates and satisfaction among in-store shoppers has never been higher.
What offers and promotions are customers responding to? What are their post-sale service needs? By leveraging Salesforce Marketing Cloud and Salesforce Service Cloud, Boggi has a more complete picture and understanding of its customers pre and post-sale.
With a more complete and unified view of customer activity across the entire journey, Boggi can deliver a superior experience at every step.
“We want to give Boggi customers a premium and effortless customer experience on all channels.”