AI for Marketers Course
Learn about AI for marketing from start to finish with Salesforce’s free online marketing courses. Plus, explore AI marketing certifications.
About the free marketing AI course
Trailhead offers free AI for marketing courses that are designed to help you harness the power of artificial intelligence to transform your marketing strategies. Whether you’re a beginner looking to understand the basics or an experienced marketer aiming to deepen your expertise, these courses provide the knowledge and practical skills you need to stay ahead in the digital marketing landscape.
What you’ll learn about AI for marketers
- Introduction to AI in Marketing: Gain a foundational understanding of what AI is and how it can be applied to marketing to drive better results.
- Generative AI: Discover how generative AI can create and optimise content, from personalised emails and social media posts to dynamic website content, enhancing customer engagement and efficiency.
- AI Agents: Learn how AI agents can automate and streamline marketing tasks, such as customer service interactions and personalised recommendations, to improve the customer experience and boost marketing performance.
Join the Moment Marketer Community.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
AI marketing training & resources
What is Marketing Automation?
Marketing automation is a technology that manages marketing processes and campaigns with little human assistance. Learn the basics of how marketing automation works.
What is Personalization? A Marketing Guide
What does personalization really mean? Find out, and see examples of marketing personalization in action.
What Is Artificial Intelligence (AI)?
AI is developing fast and can change the way businesses operate, from intelligent automating processes to generating insights and driving innovation. Learn how.
What are LLMs (Large Language Models)?
Explore the basics of LLMs, discover their common use cases and learn more about why they matter for your business.
AI Marketing Products
Marketing
Optimise every step of the campaign process with trusted, purpose-built AI.
Small Business Marketing
Grow your small business faster with marketing automation on the Salesforce platform.
Agentforce
Agentforce is a proactive, autonomous AI application that provides specialised, always-on support to employees or customers. Equip Agentforce with any necessary business knowledge to execute tasks according to its specific role.
AI marketing course FAQs
An AI marketing course is an educational programme that teaches how to leverage artificial intelligence technologies, such as machine learning and data analytics, to enhance marketing strategies and operations.
It is designed for marketing professionals, data analysts, business owners, and anyone looking to integrate AI tools and strategies into their marketing efforts.
Topics include AI fundamentals for marketing, predictive analytics, personalised customer experiences, automated content generation, AI-driven advertising, and ethical considerations in AI.
Learning AI marketing is crucial for staying competitive, optimising campaign performance, gaining deeper customer insights, and automating routine tasks for greater efficiency in a data-rich environment.
Career benefits include enhanced job prospects, specialised skill development, the ability to drive innovation within marketing teams, and increased effectiveness in digital strategy roles.
Most AI marketing courses are designed for marketers and do not require extensive coding, focussing instead on conceptual understanding and practical application of AI tools.
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