'Imagination You Can Use' Theme of First Salesforce.com User & Developer Conference

Industry leaders gather to discuss state of software-as-service and on-demand CRM

SAN FRANCISCO, Calif. - October 30, 2003 - Salesforce.com®, the world leader in delivering software-as-service, today announced a preview of the speakers and events scheduled for Dreamforce, the first salesforce.com user and developer conference. Taking place at the Westin St. Francis Hotel in San Francisco November 9-11, 2003, the conference features keynote remarks from industry luminaries Adam Bosworth, chief architect and senior vice president, BEA Systems [NASDAQ: BEAS]; Halsey Minor, chairman and CEO, Grand Central; Chris Thomas, chief e-strategist, Intel Corporation [NASDAQ: INTC]; David Vaskevitch, senior vice president and CTO, Microsoft Corporation [NASDAQ: MSFT]; Ernie Cormier, vice president, Business Solutions, Nextel [NASDAQ: NXTL]; Jim Balsillie, chairman and co-CEO, Research In Motion; and salesforce.com chairman and CEO Marc Benioff.

Customers, developers and partners in attendance will get an exclusive preview of this winter's latest salesforce.com release and benefit from hands-on training given by salesforce.com experts. They will also hear best practices from more than 50 customers, who will present their real-world implementations via user panels and case studies, to demonstrate how they have customized and integrated salesforce.com for on-demand CRM success. Customer keynotes and panelists include: Eagle Global Logistics [NASDAQ: EAGL], Forex Capital Markets, Geac, Inc., Globix, MedImpact, Neoforma [NASDAQ: NEOF], Phoenix Technologies [NASDAQ: PTEC], Segway, Wyse Technology and more.

Platinum sponsors of the Dreamforce user & developer conference include Research In Motion, Intel, Microsoft and Nextel. Gold sponsors include BEA Systems, Borland, Echopass, Genesys, Visualsmart and Webex [NASDAQ: WEBX]. Silver sponsors include: AboveAll Software, Blue Wolf Group, Business Objects [NASDAQ: BOBJ], GROWTHCIRCLE, iAnywhere, Infone (Metro One), LinkPoint 360, Miller Heiman, Theikos, TIBCO [NASDAQ: TIBX] and WebSideStory.

A special session on corporate philanthropy, the integration of business with the community, and the salesforce.com/foundation features a roundtable discussion with Adam Lashinksy, Fortune Magazine; Alan G. Hassenfeld, chairman, Hasbro Inc. [NYSE: HAS]; Michael Funk, director, Sunset Neighborhood Beacon Center; Laura Scher, chairperson and CEO, Working Assets; and founder of the salesforce.com/foundation, Marc Benioff.

In addition to providing a hands-on advanced look at the next version of its hosted CRM service, the sforce on-demand application platform, and new software-as-service solutions from industry partners, salesforce.com will also announce the winners of the 2003 Customer Innovation Awards, given to honor customers that exemplify innovative best practices using salesforce.com's software-as-service model.

"At the Dreamforce conference we are gathering together the premiere movers and shakers in the software-as-service and on-demand CRM industry to celebrate an amazing year of success," said Marc Benioff, chairman and CEO, salesforce.com. "It is the goal of salesforce.com to foster open communication between our customers, developers and partners, to spark the imagination, creativity, innovation and collaboration of the salesforce.com community and the software-as-service community as a whole."

For more information or to register for Dreamforce, the first salesforce.com user and developer conference, please call 1-800-NO-SOFTWARE or visit www.salesforce.com/conference.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.