Kathryn Casna

Kathryn Casna is a digital marketing and travel writer from San Diego, California.

Customer-facing retail, hospitality, and event production make up her professional roots. Today, she runs her own writing business from whatever new locale she happens to be exploring.

July 19, 2019 By Kathryn Casna

How to Choose the Vacation Time Policy for Your Culture

There’s a lot to consider when it comes to designing a policy for your organization. But companies that carefully consider their options and craft a vacation policy that communicates their values and culture will find it easier to attract and keep the talent they need.... Read More

Small Business

April 10, 2019 By Kathryn Casna

What is a Content Marketing Strategy? How Do I Create One?

Content marketing is a powerful tool that, when used strategically, can drastically shape your customer journey, positively impact multiple departments, and help turn customers into advocates. ... Read More

Marketing

June 11, 2018 By Kathryn Casna

From Survival to Self-Actualization: The Business Hierarchy of Needs

Business leaders who see the big picture can better steer the ship toward growth and self-actualization, which is the highest level of the hierarchy and the only one in which a person (or business) can achieve its potential.... Read More

Sales

December 15, 2017 By Kathryn Casna

Nail Your Next Sales Call with this Pre-Call Checklist

Here’s how you can create your own pre-sales checklist. These tips will help you prepare for a successful call in just 15 minutes.... Read More

Sales

August 24, 2017 By Kathryn Casna

A New Kind of Employee: The Digital Nomad

While digital nomadism started out as an option mostly among programmers, writers, and other “back-of-house” and creative positions, the number of salespeople, marketers, customer service agents, and personal assistants working this way is increasing.... Read More

Small Business

August 11, 2017 By Kathryn Casna

9 Key Fundamentals Shared by Successful Apps

What makes a great app? Here are the key traits shared by the most successful apps.... Read More

Developer

May 10, 2017 By Kathryn Casna

How to Boost Returns from Your CRM Investment

In 2016, the customer relationship management (CRM) market grew 27 per cent year over year — doubling 2015 growth. More organizations are investing in powerful technology to help them build, improve, and maintain customer relationships. To get the most out of their investment, you know it’s not as... Read More

Small Business