Grace Meldrum, Author

My background

Grace Meldrum is a Product and Solutions Marketing Manager, supporting the Salesforce business and their customers across UK & Ireland.
Her passion and focus is to help brands create more meaningful customer experiences with digital-first solutions that span the entire lifecycle - ultimately leading to increased loyalty and revenue.
Before joining Salesforce, Grace worked client-side for over 12 years in retention-based marketing roles across the Retail, Travel and Automotive sectors.

Grace's latest articles

Inflation Could Curb Peak Season Spending — Keep Shoppers Happy With Excellent Service

Blog

Inflation Affects Peak Season Spending: Prioritise Happy Shopper Service

A labour shortage, inflation, and ongoing supply chain challenges are set to make the holiday season less festive for retailers and consumers alike. How can your business stand out when shoppers are buying fewer gifts? By providing customer service they can rely on.

Grace Meldrum

Blog

Shoppers Are Budget Conscious This Peak Season — Use Data To Turn Holiday Browsing into Buying

Did you know 73% of customers expect companies to understand their unique needs and expectations – a 7-point rise in just two years? Keep those numbers in mind this holiday, retailers, because they could affect your revenue and growth.