author name
Guy Williamson
For OEMs that sell through dealer networks, performance depends on more than product, brand or technology alone. It depends on how well the OEM and its dealers work together.
The next manufacturing productivity wave is not on the shop floor. It is in how commercial decisions are made, governed and executed.
Manufacturers are sitting on more data than ever, yet confidence in decision-making has never felt more fragile. The gap between ambition and execution is widening, and the real constraint isn’t technology, it’s trust.




