My background
Mark Goosen is the Head of Marketing at Hippo.co.za, South Africa’s leading insurance comparison site. He’s passionate about building brands people actually like, solving real problems, and using data and creativity to drive growth. Mark’s focus is on growing Hippo into a brand South Africans love and trust, while delivering measurable business results. When he’s not rethinking journeys and conversion flows, you’ll probably find him on a mountain bike.
Mark's latest articles
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Don’t let a bad customer experience hurt your brand. Learn how Hippo.co.za swapped calls for a digital marketing journey and made 27% more sales per month.