Michael Pichler
My background
Michael works with Salesforce Travel, Transportation & Hospitality customers across the continent to uncover potential for innovation and growth.
Before joining Salesforce he worked with IBM Consulting in a number of leadership roles. His clients included railways, logistics & hospitality businesses and airlines. He managed a design agency, a software development organisation, and even wrote a book about software performance.
Michael's latest articles
Blog
Hospitality companies need to unlock value to delight customers
Blog
5 top tips for successful digital transformation
Less than a third of digital transformation projects succeed, how can you be sure yours will?
Blog
How technology is helping the hospitality industry whip up a storm
When done right, digital transformation initiatives can help you retain valuable talent, shape a personalised customer experience (CX), and use data to rethink your products and services.
Blog
UK Freight Firms Losing Billions – How to Compete
Every year, UK freight businesses lose £10bn of turnover to their competition. Read this guide on how not to.
