Who cares whether you’re called a patient or a customer?
Why the point is to leverage the power of digital to deliver an excellent patient journey, not what words we use to describe it.
Senior Regional Vice President, Healthcare & Life sciences, Salesforce
Why the point is to leverage the power of digital to deliver an excellent patient journey, not what words we use to describe it.
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Successful pharmaceutical companies transform their approach and develop engagement strategies with the end-consumer in mind. Discover how.
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