Salesforce Authors

Dr. Howard Lightfoot of Cranfield University shares what servitization means and why it’s becoming a competitive priority for manufacturers.

A well-executed sales strategy can give you key insights into forecasting efforts, and help you make wise decisions about improving strategy.

Customers expect field service agents to be fast & skilled. Avoid these common mistakes to elevate first-time fix rate & customer experience.

Retailers are again getting to know their customers as individuals. But are we creating hidden risks by not doing the same for our employees?

Marketing Week's 100 Disruptive Brands highlights those that places customers at the heart of innovation. But what makes a disruptive brand?