AI

Boosting revenue is the ultimate goal, and leveraging AI-driven marketing strategies is essential for success. Read on to learn how.

Generative CRM is reshaping business processes. See how it can help your teams work more efficiently and create better customer experiences.

Learn how public sector organisations are using Data Cloud to integrate data from multiple sources to enhance public service delivery.

Discover how generative AI will change omnichannel commerce and simplify experiences for the modern consumer. Find out more.

SMEs are thinking big when it comes to AI innovation. Find out how small businesses are getting creative to drive productivity and sales.

AI is for everyone, it’s no longer for the few. So now that it's ready for you, how do you get ready for it?

AI in customer service is enhancing the way businesses interact with customers across all industries. See how you could benefit from it.

Learn how Salesforce World Tour Essentials Johannesburg can help you prepare your business for AI – and meet shifting customer trends.

Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.

What can a customer data platform do for your brand? Learn how it can bring you closer to your customers — with help from AI.