AI

AI is for everyone, it’s no longer for the few. So now that it's ready for you, how do you get ready for it?

AI in customer service is enhancing the way businesses interact with customers across all industries. See how you could benefit from it.

Learn how Salesforce World Tour Essentials Johannesburg can help you prepare your business for AI – and meet shifting customer trends.

Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.

What can a customer data platform do for your brand? Learn how it can bring you closer to your customers — with help from AI.

Knowing how to write generative AI prompts is key to maximising its assistance in sales. What are the top AI questions to ask? Learn more.

Customer trust is in the spotlight as the use of generative AI in marketing grows — How can you build it rather than erode it?

If you’re only using conversational AI for chatbots, you’re missing out. Learn how conversational AI for CRM can supercharge your business.

Learn the basic outlines of the sales follow-up process and how it’s being transformed by new technologies and approaches.

Trust is top of mind for governments across the globe, and AI can help them gain efficiencies and enhance citizen trust.