How Do You Use Generative AI in Marketing To Build Customer Trust?
Customer trust is in the spotlight as the use of generative AI in marketing grows — How can you build it rather than erode it?
Three Ways Marketing Teams Can Overcome Barriers to Customer Engagement
Explore how real-time engagement, better use of tech, and smarter personalisation are helping South African marketing teams overcome new challenges.
6 top AI marketing tools for 2024
Explore how to make the most of AI-driven marketing tools to improve analytics processes, build customer loyalty initiatives, grow B2B marketing connections and more.
5 Business Uses for an AI Copilot
Here are five industry-specific examples of how an AI copilot can make your work life easier.
Five Ways AI Can Impact Higher Education
What will the future of Education look like? From personalised marketing to streamlining admissions processes, explore five key ways AI will impact the student experience and academic operations.
Launching a New Venture? How To Use Data To Make It a Success
How to attract more prospects and convert more leads with real-time and relevant customer data.
How Companies in the UAE Are Winning Customer Loyalty
Companies in the UAE are using new tactics to win customer trust and loyalty. Here’s how.
How to Use AI to Transform Your Email Marketing
Adopting AI in email marketing can help improve open rates, increase results, and support A/B test runs. Here’s how.
Salesforce Data Cloud: Explore CDP’s Role in Marketing Excellence, From Data to Strategy
Unlock the transformative power of Customer Data Platforms in our guide & uncover its benefits for data management and strategic marketing.
A Roadmap to Integrating AI into Your Marketing Strategy
Know how to use AI in marketing? Learn about the main AI-powered tools and how to connect with your audience and hyper-personalise at scale.