Digital Transformation

Data maturity: Where data meets value. This is the key for organisations hitting the mark with today’s trends in AI.

Know how to use AI in marketing? Learn about the main AI-powered tools and how to connect with your audience and hyper-personalise at scale.

The role of CFOs is changing rapidly. Read on to understand the impact AI has and what questions CFOs should be asking themselves.

What’s the impact of Hyperforce in the UAE? From compliance to innovation, take a look at how it’s going to transform the way you use Salesforce.

Read more about Salesforce’s recommendations for the Belgian Presidency of the EU Council here.

The role of the contact centre is crucial to improve experience delivery. Modernising this function can pave potential pathways for progress.

It saves you time and money, and it just got smarter. Learn how AI can take predictive lead scoring to the next level.

A broad set of capabilities are needed to deliver and support digital citizen experiences; how can UK government departments deliver at pace with Salesforce?

As Middle East is one of the world’s fastest-growing regions for tech, it's time to prioritise skills for digital transformation. Read more.

Worried about building trust in AI while leveraging it to its full potential? Here’s everything you need to know and how to achieve it.