Marketing

Learn how cloud-based software has evolved, the current trends, and why cloud software is the key to unlocking the future business landscape.

Use these 8 practical tips to optimise your social media management strategy for dealing with negative comments on social media. Read more.

Learn why customer journey mapping is a crucial way to understand and optimise the customer journey across all touchpoints. Read more.

We spoke to the CMO at PensionBee about time-related challenges he’s experienced over the years, and how technology has helped tackle them.

Read this blog post to learn our 5 golden rules to improve lead nurturing throughout the customer journey.

Learn how to understand and assess your prospect’s needs with these 7 top tips, highlighted by examples and use cases.

Read this post to learn how to improve lead nurturing throughout the sales cycle with marketing automation.

Curious to know what it takes to be a Marketing Cloud Architect at Salesforce? Read how Lukas Lunow has been blazing a trail to success.

Salesforce Advertising Studio & Google Customer Match are a marriage made in advertising heaven. Learn more here.

This is Part 2 of our B2B marketing series. Start with our first post, What makes B2B marketing different to B2C? to take a look at what sets B2B marketing apart.